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Maidenhead United has formed a partnership with IoT and smart city operator Connexin to help digitally enhance the club through innovative technology to build its new smart stadium.

This collaboration will see Connexin act as Maidenhead Utd’s technology consultant and will provide the club with both immediate and long-term digital solutions. Connexin will play a lead role in the development of the club’s new stadium, and will hep to create a more digitally enhances arena for the team, fans and the wider community, alike.

Furqan Alamgir, CEO of Connexin, said: “Maidenhead United is a progressive organisation that is constantly looking to innovate and harness new technologies, which is why we are so excited to be partnering with the club as it goes on its digital journey.

“Through providing our expertise and understanding of smart technologies, we hope to help Maidenhead United become a leading digital football club and create a new stadium that benefits everyone, from the team to businesses and the people of Maidenhead.”

The stadium will be located near Braywick Leisure Centre, and will have conference spaces for businesses, a work and wellbeing centre, and will also provide cutting edge sports facilities for local clubs to use. The partnership will bring extra benefits such as increased seating capacity and parking spaces, which is not available at the current stadium, York Road.

Jon Adams, CEO of Maidenhead United, said: “We are delighted to work with such a forward-thinking, creative, adaptive business on our exciting future to embrace technology. As a football club, it is vital to provide our supporters, partners and community with state-of-the-art facilities that enable growth of engagement and opportunity.”

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